On Super Bowl weekend, the Nice Kicks x adidas NMD launched at the grand opening of the new Nice Kicks San Fransisco store. The turnout was incredible, as sneakerheads from all across Cali came out for a chance to cop the tie-dye kicks and see the new shop space. See for yourself how the launch went down and also get an inside look at the new store in the video above

Filmed and edited by @DarrenMillerFilms

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