This week’s guest is Jonathan Goodman, a world leader in helping fit pros do better, have more, and go online - and the founder of @theptdc The Personal Trainer Development Center
A few years into his Personal Training Career, Jonathan Goodman injured himself and faced the reality that he would be off work for 2 whole weeks, unable to get himself to the gym to train his clients, and also unable to collect his paycheque.
It was at this point in his career when he started to imagine how he could package up his extensive knowledge and turn it into an info-based product.
And it should be noted that this was almost a decade ago, when online courses and certifications were certainly NOT the norm.
What came next was a business beyond his wildest imagination.
In today’s episode, Jonathan shares candidly what it took to build The Personal Trainer Development Center, which has now certified over 35,000 trainers around the globe.
Sure, from the outside, it may look like Jonathan has always had a carefully calculated plan to revolutionize the personal training industry, but there was a messy middle when he was simply putting one foot in front of the other, trying to find out how he could solve his community's pain points.
Jonathan is intelligent beyond belief, calculated in his approach, and visionary in the way he sees the future of his company. This was a wonderful conversation.
Tune in to hear…
Why 137 phone calls was the secret to figuring out his business plan,
How he launched his first info product using a beta test group,
Why data has driven so much of his companies growth,
Where the personal training industry is headed,
How artificial intelligence will play a massive role in all of our industries in the next 5 or so years,
What his team looks like today,
& MORE
Connect with Jonathan & The Personal Trainer Development Center
Website
Jonathan on Instagram
Personal Trainer Development Center on Instagram
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