“Jody offered our audience of senior agency executives a fresh perspective on a perennially challenging subject: winning new business. She didn’t shy away from speaking some hard truths, yet she also offered concrete solutions with warmth and humor.” — Leah Power, Executive Vice President, The Institute of Communications Agencies
At the Institute of Communications Agencies annual summit in Toronto, May 2018, I invited the attendees to tap into their innate ability to engage other humans and win more new business.
Mastering storytelling as a form of persuasion can help any agency build trust, demonstrate value, and differentiate itself from competitors.
Discover the stories that surround you and learn the three reasons why a good story gives you a competitive advantage when pitching new business.
Learn more at [ Ссылка ]
Contact Jody at jody@thesuttercompany.com
