If you are looking to make marketing janitorial services easy, this is the episode for you.
Today Mike coaches Randolph Wallace owner of Lightning Commercial Cleaning Services on how to how to sell more services to his current customers.
Randolph offers a full service cleaning company that has focused on exterior power washing, windows, etc. Randolph would like to expand to interior janitorial services.
Lisetn in to hear the 3 steps to marketing any cleaning company with success.
So often we focus on new customers but forget there are actually THREE ways to grow your cleaning company:
Attract new customers (you knew that one)
Get the customers you have to buy more often
Get customers to spend more when they do buy
A rookie mistake is to only focus on the first way. Today Mike and Randolph talk about janitorial marketing to make more money with the customers we have.
It's much easier when you niche down and you know your customer's pain better than anyone else. Better than your competition and better than the prospects themselves.
Once you know your customer and your customers pain, you're positioned to offer them more services.
This benefits you because Instead of going out and finding new customers, you can deepen your relationship with your current customers.
Watch now to find out the other hidden benefits to deepening your relationship with your current customers.
The catch is, if you start offering more services, Is is VITAL you do everything well. Don’t offer more services that your customer actually wants and do a poor job. You WILL lose the entire relationship and revenue from that customer.
With that foundation Mike explains how to go about marketing janitorial services to your current customer.
Discover how to transition you and your company from a vendor position to a consultant. Mike walks Randolph through the steps to achieve this lucrative switch.
Find out what an iceberg has to do with your marketing prospects. And how this concept can save you money and and effort when marketing janitorial services.
This concept not only helps you to get more cleaning contracts but avoids having to compete with the low-ballers.
Once you have this concept, utilize technology to streamline your janitorial marketing efforts.
Mike explains how to maximize on this untapped reserve of prospects. Learn how to position yourself as a resource- not just a cleaning company, educate them on how to effectively buy your product, help them know like and trust you and your company
Don’t sell- just bring value.
Check out the last show on how to set up a cleaning company
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