During her stint at healthy food brand Daily Harvest, Mayssa Chehata found herself searching for a better-for-you candy option that appealed to her, but coming up short. So she decided to start one herself.
Chehata founded Behave in October 2019 after reaching out to world-renowned chef Elizabeth Falkner, who’s known for her pastries and sweets. The goal was to create a candy that’s low in sugar, made without artificial ingredients and still tastes delicious. Behave’s current two offerings, sour and sweet gummy bears, are soon to be joined by new products that are currently undergoing R and D.
Watch this week's episode of I'm With The Brand to hear Chehata share her experience with building Behave.
#imwiththebrand #candy #behave #adweek
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