Forever Gold For Her is the fragrance of light that Laura Biagiotti Parfums dedicates to women's infinite capacity to love, starring Italian actress and celebrity testimonial Laura Chiatti.
Daytime indoors, even though rays of golden sunlight barely filter through the closed shutters. A door decorated with ornate gold leaf motifs at the center of a light wood frame opens. The hall is still immersed in shadow as if it had been dormant for centuries, under a spell, when the director Mattia Benetti frames a woman's foot wearing an elegant gold high-heeled sandal. The woman walks lightly yet confidently: she knows where she is going and no one can stop her. Her ankles are caressed by the hem of a magnificent Laura Biagiotti gown of liquid gold with a bustier bodice artfully stitched with embossing and embroidery by hand following the curves of the testimonial. She is bathed in light, her skin and eyes even more sparkling than the gold dress. She walks towards the bottle of Forever Gold For Her sitting on a ledge under a large baroque mirror. She picks up the bottle and sprays a cloud of perfume on her décolleté. The room suddenly fills with light: the spell has been broken! The protagonist turns and walks majestically towards the viewer. Behind her, the first chandelier explodes and at this point nothing can stop her. The gorgeous woman walks towards a destiny of probable successes and sure happiness while behind her the chandeliers continue to explode, releasing golden drops all around the woman bathed in light. It is a suggestive and evocative scene that symbolizes the 'explosive' power of femininity and ends with an enigmatic smile on her slightly parted lips.
Let yourself be enchanted by the golden explosion! The spot was filmed in the magnificent Palazzo Clerici in Milan, a 17th century residence completely redecorated in the 18th century by the powerful Lombardy family.
Testimonial: Laura Chiatti
Dress: Laura Biagiotti
Director: Mattia Benetti
Photographer: Nima Benati
Stylist: Eva Geraldine Fontanelli
The Makeup Artist: Simone Belli
Production: Mb Agency
Video crew: Videohead
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