We present a tour of Toronto, home town of Noah “40” Shebib, the legendary, award-winning producer of Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, Action Bronson, and most notably Drake. We visit studios past and present, and talk with some of his many collaborators in the Toronto scene, to tell the story of how he and Drake made Canadian rap famous around the world.

40 has teamed up with Native Instruments to create 40’S VERY OWN KEYS and 40’S VERY OWN DRUMS — the latest additions to our Play Series portfolio. Tap straight into the genre-defining sound of 40’s productions with two custom instruments packed with keys, synths, and pads plus crisp, heavyweight drums, all designed with intuitive controls that let you dial in his signature “underwater” sound right off the bat. Check out our studio interview with him: [ Ссылка ]

Check out 40'S VERY OWN instruments: [ Ссылка ]
More info on 40’S VERY OWN KEYS: [ Ссылка ]
More info on 40’S VERY OWN DRUMS: [ Ссылка ]

/// Video Credits
Director: Alim Sabir
Creative Director: Alastair Oloo
Producer: Nicole Shapiro & Alim Sabir
Associate Producer: Ervin Reszler
Editor: Due Pinlac
Color: Kevin Wu
Sound design: Liam Crossley
Sound engineer: Stewart Walker
Artist Liaison: Justin Adams
With special thanks, Kwest, Scandalis, Les, Barry McManus & Vivian Host

#NativeInstruments #40sVeryOwn #OVOSound

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For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.

For more info, visit our website: [ Ссылка ]

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