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Tvc :60
Agency: GREY NY
Director: DANTE ARIOLA
Production: MJZ
Animation/VFX: METHOD STUDIOS [ Ссылка ]
Method CG supervisor Jason Schugardt: "The spot serves as a trailer to promote Canon's 'Project Imagin8ion,' which is the first user-generated contest to inspire a Hollywood short film. Eight imaginative photos will be selected to set the stage for the production directed by Ron Howard.
"The Method team was tasked with bringing the contest itself to life, which was no small feat. The spot is about Ron's imagination, so we researched movies from his past for inspiration and we really went for it. On top of that, Dante has a big imagination himself.
"Inevitably, the sheer number of resulting CG elements posed challenges to the team. There are so many whimsical creatures and objects, some reflective, like the 70-carat diamond dog. Fitting all of them in was definitely challenging.
"Method animator Alex Cannon worked with production designer Christopher Glass and Dante to storyboard the spot in pre-vis, which helped them to block the myriad characters out as well as help shape the tone of the spot.
"The plates (all shot on Canon equipment) were shot on a particularly overcast day, which led to flat lighting, so we did sky replacements and separated facets of building, adding light in places to tell the story of where the light was. Once we did that, the spot really popped.
"Animation for the spot was created in Maya, VFX were created in Houdini and fire was done in Fume FX (a plug-in for 3ds Max). The spot was rendered in V-Ray."
For Grey NY Producer: Lauren Tuttman SVP CDS: Ari Halper, Steve Krauss Associate CD: Stu Mair, Eric King AD: Elinor Buchler Copy: Kent Koren DOP: Christopher Soos
For MJZ Director: Dante Ariola Producer: Natalie Hill
For Method Studios Sr. Creative director: Dan Glass Sr. Executive producer: Gabby Gourier Visual FX supervisor: Phil Brennan CG supervisor: Jason Schugardt Producer: Darcie Muangman Coordinator: Anastasia Von Rahl Lead compositor: Tim Davies Compositors: Jonathan Lagache, Jeff Allen, Caitlin Content CG modelers: Masa Narita, Lim Bunupuradah, Alex Whang, Toshihiro Sakamaki Texture artists: Brian Ripley, Josh Frontino, Ryan Reeb Riggers: Rick Grandy, George Saavedra Trackers: Fabio Zapata, Lauren Van Houten, Tom Stanton Animators: Steward Burris, Alex Cannon, Les Major , Jonah Austin Lighters: David Lo, Alex Lee, Kris Cabrera, David Chan, David Godwin FX: Brett Angelillis, Hiro Okubo
For Peepshow Editorial Editor: Andrea MacArthur
Toolkit Maya, Houdini, Fume FX, V-Ray
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