This video is all about go-to-market strategy. We have split it into 6 key steps: defining your ideal customer profile (ICP), researching your competitors, developing your messaging, setting targets, choosing your tactics and providing feedback. We explain each of these steps in detail so you can launch your go-to-market strategy successfully.
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TIMESTAMPS
00:00 Intro
00:22 What is a go-to-market strategy?
00:42 What can a go-to-market strategy be used for?
00:57 The 6 steps of a go-to-market strategy
01:26 Step 1 - Defining your ideal customer profile (ICP)
02:49 Step 2 - Researching your competitors
03:51 Step 3 - Developing you messaging
05:16 Step 4 - Setting targets
07:37 Step 5 - Choosing your tactics
08:22 Step 6 - Providing feedback
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Go-To-Market Strategy: 6 steps for B2B SaaS Success
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