Facebook Ads Masterclass 2020 → [ Ссылка ]
Google Ads: [ Ссылка ]
Google Analytics: [ Ссылка ]
Merchant Center: [ Ссылка ]
Finally! We made it to the end of the training. We are just tidying everything up and uploading your ad to the Google Ads Manager. It is always so bittersweet ending these trainings! I have fun doing them, but there has to be a point where the training ends and another begins.
If you have any questions, please leave a comment or find me on Facebook or Instagram.
FB: [ Ссылка ]
IG: [ Ссылка ]
Open your Google web develop application and go to the ad we created. We need to make a little change and insert our logo! In the right side in the outliner window, we have to find our logo. Once you locate your logo, simply click on the object in the Outliner window, then right click on the highlighted logo in the workspace. Swap Image. Press the + in the bottom left and add your logo. Now, in the top right, click on publish and select all the checkboxes. These are all quality of life improvements, at least what I have found to be true about them.
Once published, open up your Google Ads Manager and navigate to the campaign we created and click create ad. Upload display ad. Click choose files to upload and find the ad we just published and upload it. In the Final URL put your homepage address, don't worry the ads will adjust the address. Click save and you are done! Quick note: There are some milestones you must hit before you can create this campaign. If you are having trouble setting it up, contact Google support and they will go through everything.
Time to wrap up this training series.
Over the training series what we have done is purchase data. While I always want you to make sales, there is going to be a lot more to it than just putting up ads and you instantly make money. If you have followed all the instructions in these videos and you are not making sales, it is time to troubleshoot your page and ensure that everything on page is optimized so that people want to buy! Google Shopping, and this training series, should be treated like a loop to be played on repeat until you have reached your goals.
Take your products that are performing, scale them to new heights by giving them their own budget for the single product. Optimize those listings by creating a negative keyword list for any unprofitable search terms. Split test your page design so that you have an opportunity to see if there is an improvement in conversions when you test certain wording against others. Always seek to improve your profitable items.
The more important part is improving your unprofitable items. If Chia pets are still being sold, so too can you sell that product that you believe in too! Follow all of the instructions in these videos and look at this from your customers perspective. Where are you losing your customers? Analyze the experience and fix the bottlenecks.
