Boeing’s new CEO, Robert “Kelly” Ortberg, faces the formidable task of restoring the company’s tarnished reputation. A veteran in the aerospace industry, Ortberg’s mission includes resolving production defects, ensuring timely aircraft deliveries, and stabilizing Boeing’s financial health. With Boeing's cash burn at $8 billion and shares down 37% in 2024, Ortberg’s approach starts on the factory floor, emphasizing safety and quality. Ortberg’s leadership comes as Boeing grapples with issues like the 737 Max door plug blowout and delayed certifications of new models. Additionally, Boeing faces challenges in its defense segment, including setbacks with the Air Force One project and the Starliner capsule. Ortberg’s success in his first 100 days is critical, as decisions made now will have long-term impacts. His focus on workforce training and collaboration with unions is essential for addressing Boeing’s operational and financial challenges.
