Pete Lau, the former vice president of Oppo, left the company to start his own smartphone brand, OnePlus, in December 2013. Lau's goal was to create "a more beautiful and higher quality product" at a more affordable price than the flagship smartphones from other brands.

OnePlus quickly gained a following among consumers and tech enthusiasts for its high-quality smartphones with competitive pricing. The company's first phone, the OnePlus One, was released in 2014 and was praised for its flagship-level specifications and design.

Today, OnePlus is one of the leading smartphone brands in the world, and its phones are known for their excellent performance, sleek designs, and affordable prices.

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