Today we're zooming in one on of the smallest but most crucial aspects of a query letter: the hook. Here are six options and a few tricks to crafting a strong one.
TIMESTAMPS:
0:00 - Intro
0:26 - What is a hook?
0:51 - Concept
1:09 - Character
1:24 - Form
1:48 - Event
2:09 - Contradiction
2:24 - World
2:32 - Conflict
2:57 - Be specific
3:23 - Efficient imagery
3:37 - Inspiration
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