Many executives know the theory of digital transformation so business transformation in this digital age should be simple, right? However, few executives have actual experience of enabling an analog organisation to transform into digital. In this captivating podcast, Dr. Les Buckley illustrates this transformation using a case involving a start-up with digitization insights who partnered a global behemoth locked into an increasingly price-competitive, analog business. He tells the story of how they transformed and grew this “old world” giant to embrace digitization to add greater value to solving their customers’ biggest problem. He illustrates the phases and challenges of digitization and identifies what analog challenges should be accepted, and how to identify the best digital outcomes. We have to wait until the end to see whether this transformation is successful, where the truism "that digitization is rarely about the tech” plays out as this huge organisation struggles to develop that digital innovation across their organisational silos.

Dr. Les Buckley
Affiliate Faculty, Singapore Management University

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