Learn the step-by-step process of creating and uploading a supplemental feed to your Google Merchant Center. This method is perfect for improving your e-commerce store’s performance on Google Ads. Whether you want to fine-tune product categories, titles, or other attributes, this tutorial simplifies the process and boosts your campaign effectiveness.
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In this video, we’ll cover:
✅ Reviewing Diagnostics in Google Merchant Center
✅ Exporting your product data as a TSV file
✅ Uploading and optimizing your feed using Google Sheets
✅ Linking and fetching your supplemental feed successfully
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Chapters:
0:00 – Introduction
0:27 – Review Diagnostics in Google Merchant Center
1:23 – Download Product Data as a TSV File
2:00 – Upload the TSV File to Google Sheets
2:40 – Clean and Optimize Your Data
3:42 – Identify and Optimize Google Product Categories
4:40 – Finalize and Review Your Optimizations
5:09 – Upload Supplemental Feed to Google Merchant Center
6:11 – Configure Feed Settings and Create Feed
6:46 – Fetch Feed and Verify Upload
7:16 – Schedule Daily Feed Updates
7:44 – Confirm Changes in Google Merchant Center
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