Yoel, a recent immigrant from communist Cuba, reacts to Costco for the first time. Unfortunately because of Cuba's economy run by the state, abundance is not normal, scarcity is. For yoel, coming to America and seeing the epicenter of bulk that is Costco, is a dream come true. Watch our immigrant story from communism to capitalism.

Subtitles in English // All music is Epidemic Sounds.

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What is like to be cuban in socialist Cuba and then come to the United States?

This is a very emotional and traumatic experience for many cubans who are not used to an abundance of food, the colors of the store, and the guilt of their family back home who cannot experience this.

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