Based on his new book, Embedded Sustainability (2011, Stanford University Press), author and Case Western Associate Professor Chris Laszlo shares examples of how mainstream companies are creating competitive advantage by embedding sustainability in to the core of their business strategy to produce solutions that are unique and authentic to the business, and require no tradeoffs in profitability, or for the customer, in price or quality.
In this talk, you will learn about new concepts and frameworks that leading companies are using to embed sustainability -- and be able to take away a set of powerful guidelines that you can use in your organization.
