In this video, I compiled some People Also Ask results about Uses and Gratification Theory.
We will focus on the following questions:
0:00 Today's Keyword: Uses and Gratification Theory
0:35 What is Uses and Gratification Theory
1:10 5 Areas of Media Gratifications According to Uses and Gratification Theory
2:40 When did Uses and Gratification Theory Start
3:30 7 Gratification of Internet Uses
4:12 Example of Uses and Gratification Theory in Public Relations and Social Media
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Further readings:
Mass Communication Theory: Foundations, Ferment, and Future
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Uses and Gratifications Theory
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What Is Uses and Gratifications Theory? Definition and Examples
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Analyzing the Theory: Uses and Gratifications in Public Relations
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Images:
"social media" by Sean MacEntee
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Social Media Addiction by Today Testing
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"108 High Resolution Dark Denim Social Media Icons" by webtreats
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Photography of Professor Elihu Katz at University of Pennsylvania by Andymiah
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"Hand drawn social media icons" by rafiki270
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