Ryan Phelan is the managing partner of RPE Origin, the leading vendor agnostic, email full-service agency. Ryan leads a team that spearheads innovative marketing strategies, operations, and platform migrations for enterprise companies. He’s also an in-demand keynote speaker and thought leader spanning the last 25 years in email and digital marketing. He’s worked with companies like Skype, HP-Global, Zappos, FedEx, and Visa.

00:00 Podcast introduction
1:37 Why did Ryan start with email?
3:28 What did email marketing in 1999 look like?
6:15 How did Ryan start email marketing for events?
7:56 If you start a new event or webinar, how do you start email marketing?
10:00 What are the typical touchpoints?
14:35 Why is it important that people are attending live?
18:31 Which is more important – people attend the webinar or that they are doing something after the webinar?
21:24 If you start planning the event, do you already think about segmentation?
24:05 Give me some good examples of what you have done with people after the webinar
31:12 How do you automate emails when you are doing an event?
36:12 How many emails do you send out when you have one week to prepare for a webinar versus three weeks?
40:08 What do you say in the emails you send out before the webinar
46:16 What do you think about giving away tips in the email before the event?
48:08 What do you do with the people who sign up?
49:49 Should I include a calendar link in every email?
51:40 When do you send out the actual webinar link?
53:29 What are your go-to after webinar emails?
1:00:54 3 things that I definitely should be doing when doing email marketing for events
1:03:19 3 things that Viivika learned from Ryan

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