Your digital strategy can be both fun and effective with marketing gamification. This tactic is a great way to capture attention, boost audience engagement, and create loyal customers.
Ready to gamify your marketing? Dylan has the details on what gamification in marketing is, three modern gamification examples, and some tips for how you can get started with gamification.
Marketing gamification means incorporating different types of games into your marketing strategy to grow your business. You don't need to develop new apps or create state-of-the-art content for your marketing gamification strategy. Simple social media, email, or website games can help you increase interactions with your business. We have examples to prove it in this video.
Your games can be as quick as social media polls or online scavenger hunts. Bring your creativity to the table and come up with a fun game your audience will love.
When you use gamification in marketing, you should pay attention to your social media analytics. If you notice your games aren't working, or some are working better than others, it's a good idea to make adjustments to your campaign. You may need to dive deeper into your marketing metrics to understand what appeals to your audience.
#marketinggamification #gamifyyourmarketing
⌚ Video timestamps:
00:00:00 // Intro to marketing gamification
00:00:24 // What is marketing gamification?
00:01:13 // Gamification example #1: Benefit Cosmetics
00:01:47 // Gamification example #2: Katmai National Park & Preserve
00:03:00 // Gamification example #3: Ulta Beauty
00:03:43 // How to use marketing gamification for your business
00:05:04 // Subscribe to our YouTube channel
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