In May 2018, the Rwanda Development Board unveiled a three-year partnership with Arsenal Football Club, a move that took the world by surprise. The Rwandan brand (Visit Rwanda) will be club’s official tourism partner and its first sleeve partner.
In this video, we’ll take a critical look at this partnership and determine if its a smart move for both parties.

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⏱ Timestamps
0:00 Preamble
1:11 Who proposed the deal?
1:31 Why that move from Rwanda to Arsenal FC?
1:54 Benefits to both parties
2:54 How Successful has the deal been so far?
4:00 How sports marketing works?
4:15 The Visit Rwanda - PSG deal
5:41 Peroration

#Arsenal #VisitRwanda #SportsMarketing

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