The Foundation for a Smoke-Free World brought together global tax experts to offer their perspectives and recommendations on tailoring policy and taxes according to public health risks. Tobacco products, specifically cigarettes, are an important source of excise revenue for governments. However, as emerging novel tobacco harm reduction products start gaining market share in the tobacco market, they threaten these revenue streams. As a consequence, many governments are rushing to levy excise taxes on these products to sustain their revenues.
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