Couple of years after you have first built your Shopping Centre, many important factors responsible for the success of your shopping centre can undergo a drastic change. The catchment might turn out to be different than what you initially expected, the sensibilities of people visiting the mall in terms of design and ambience might alter, the new retailers which you want to draw in might want a different theme or positioning for the mall. Your Shopping Centre is an investment for a lifetime, and to breathe new life into your mall, ‘Mall Regeneration’ is a clear and clever strategy. In some cities in Europe and the US, City Councils are planning truly transformational, large-scale regeneration projects of entire districts and towns, based on regenerating the Shopping Centres in that area. Such is the positive impact it can have, if after the regeneration, the Shopping Centre can integrate with the fabric of the community and add vibrancy to the neighbourhood, thereby giving itself a new lease of life.

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