Behind the Scenes at Pan Macmillan in the lead-up to Jeffrey Archer's new book launch

Watch our video to hear from the key people involved in a global book launch

Whenever they release a new book, authors are taken on whirlwind tours of signings, appearances and interviews. But to make any new release a success, there's an army of people behind the scenes, working for months before the launch: editors to creative directors, PA's to publicists and more.

In the lead-up to the hotly anticipated fourth book in the Clifton Chronicles by worldwide best-seller Jeffrey Archer, we go behind the scenes at his publishers to meet Geoff Duffield, Creative Director, Jeremy Trevathan, Editor, James Annal, Art Director in charge of his book jackets and Sara Lloyd, Communications and Digital Director, to hear what it's really like to work with the enigmatic author and how the process comes together.

For more information:

Website: [ Ссылка ]

Hashtag: #askjeffrey

Be Careful What You Wish For, the 4th in the Clifton Chronicles series, will be released globally on 13th March 2014.

On 17th March, at 12:30pm, we will broadcast an exclusive online Q&A with Jeffrey Archer. Fans can tweet their questions for Jeffrey with the hashtag #askjeffrey, or enter them at [ Ссылка ] before 5pm on Thursday 12th March and tune in on Monday to see if they're answered!

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