Cadbury Gorilla Ad Analysis by the Science of Advertising Show.
We look at how this creative was executed so well and whether this would have been as successful without 50+ years of existing branded memory?
The classic Cadbury Gorilla ad featuring the famous Phil Collins is iconic to everyone who grew up watching Aussie classics and who played air drums along with the gorilla.
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Classic Creatives: This playlist takes a look at advertising blasts from the past and whether they still resonate with today's audience. [ Ссылка ]
Full SOA Episode: [ Ссылка ]
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The Science of Advertising Show
Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.
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