Read the blog post here: [ Ссылка ]

Realizing that your Google ads aren’t showing can be a scary and confusing moment for a digital marketer or a business owner. It’s all too easy to start panicking and let your mind go in a million different directions. While we can relate to that, it’s important to recognize that there’s a perfectly reasonable explanation as to why your Google ads aren’t showing, and more importantly, a way to FIX the issue so your ads show again.

In this video, we're talking through all of the reasons your ads could be not showing up on Google's Search Engine Results Page (SERP). The issues within your account could be performance-based, or non-performance based. We talk through it in the video, but here's the breakdown.

Non-performance based issues:
1. Your payment didn’t go through
2. Your bids are either too high or too low
3. Keyword search volume is too low
4. Your ad has been paused, removed, or disapproved
5. There’s a scheduling or targeting mistake
6. Negative keywords are negating active keywords
7. Your negative bid adjustments are too large

Performance-based issues:
8. Your ad group isn’t focused
9. Your ad copy isn’t optimized
10. Your landing page isn’t relevant
11. Your click-through rate is too low



Tools:

Free Google Ads Grader: [ Ссылка ]
Free Keyword Tool: [ Ссылка ]
Google's Ad Policies: [ Ссылка ]

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