Don’t make these mistakes in digital marketing 👇
Learn digital marketing from industry experts and be ahead of the game in 2023. Join the next MyCaptain Digital Marketing Pro course cohort.
❌ Avoid these:
1. Setting unrealistic goals
If you don’t set goals for your campaigns, you’ll not know how it performed and what you need to improve. To avoid this, set SMART goals. Specific, measurable, achievable, realistic and time sensitive.
2. Not tracking data
After you have set goals, you need to identify the Key Performance Indicators (KPIs) that match your goal. Keep track of that data and analyze it.
3. Targeting the wrong audience
Some companies target too broad an audience or they target the wrong audience which results in a waste of time and resources. The way to avoid this is to research and test.
Think about who will be interested in your product and create customer personas.
4. Forgetting about SEO
According to LinkedIn, SEO is the top 3rd marketing skill. It is no longer needed only for websites but on other platforms as well. You can start learning SEO by doing keyword research through websites like Ahref and AnswerThePublic.
5. Sticking to only one channel
Digital marketing is often interrelated. Learn different skills like content marketing, SEO, tools and more to have a more comprehensive understanding.
6. Being scared to ask questions
Ask questions even if they seem stupid. At the end you’ll gain a little bit more knowledge. Eventually it’ll all add up.About MyCaptain:
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