[ Ссылка ]
TWE was searching for a way to differentiate their Qualitex line of household wipes -- no easy task for a product that's usually chosen solely on price. Through a unique application of HeiQ's solution to TWE products, Qualitex Pure was born. This offered
TWE's Qualitex line superior freshness and hygiene. When this advantage was communicated through branded elements, TWE achieved a true edge over its competitors.
