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Google products are technologically superior, but then why Google plus failed? Was it because - it was late entrant? It had poor technology? It didn't have sales & marketing skill? No. Google plus failed because of these top five reasons:
1. It failed to understand user needs
2. It had Google-centered design
3. It lacked in user experience
because it had confusing settings
4. It was not differentiated enough
5. It lacked mobile experience
This is where user-centered design could have helped Google plus a lot.
About YUJ Designs -
YUJ Designs (#DesignEconomists) is a leading UX design studio in India, which implements a design-thinking approach that fulfills user needs and business goals. YUJ Designs strive for one thing - IMPACT by design. It helps businesses to build a UX competency that is aligned to their business strategy. We combine the ‘what’ of data science to the ‘why’ of design to pack a power punch to boost the conversions. In short, YUJ Designs ensures both, delightful user experience and a positive impact on businesses.
#uxdesign #uxdesigncasestudy #googleplus #g+
