Here's a list of the Top 10 Untold Truths of KFC in China! Join us as we count down the top 10 reasons why China loves KFC!
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KFC is the most popular Western fast food restaurant in China, and it has been since shortly after they opened their first store. The people in charge of bringing the fried chicken brand to China knew what they were doing from the moment they opened their first store Beijing. They were the first to hit that specific market, and have been killing it over there ever since. So let’s find out the top 10 reasons why China loves KFC.
KFC is a fast food restaurant chain that specializes in fried chicken and is China's largest restaurant chain. KFC restaurants in China are owned or franchised by Yum China, a restaurant company that also owns the Pizza Hut and Taco Bell chains in China and was spun off from Yum! Brands in 2016. According to research by Millward Brown, KFC was the most powerful foreign brand in China in 2013.
KFC, also known as Kentucky Fried Chicken, was founded Sanders Court & Café on March 20, 1930, in North Corbin, Kentucky by Harland Sanders. It is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with almost 20,000 locations globally in 123 countries and territories as of December 2015. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell, and WingStreet chains.
Hungry? KFC has variety of delicious meals. Check out our menu and order one of KFC's famous meals. Fried Chicken, Buckets and more. Order KFC right now! Comment #KFC #KentuckyFriedChicken #China if you love eating some KFC (Kentucky Fried Chicken) deep fried chicken in China!
TIMESTAMPS:
0:31 KFC Did It First
2:20 KFC Had An Advantage: Chicken
3:35 KFC Knew When To Shake Things Up
4:44 KFC Kept Things Local
5:55 KFC Had Standards
7:06 KFC Didn’t Just Focus On Large Cities
8:18 KFC For Breakfast
9:21 KFC Kept With Chinese Trends
10:39 KFC Uses Quirky Things To Attract Attention
11:56 KFC Collaborates With Chinese Celebrities
SUMMARY:
- KFC clearly knew that China would be a large and profitable market, and being the first Western fast food restaurant there would be vital.
- Chinese citizens tend to prefer chicken over any other meat such as beef, which gave KFC a second advantage on top of being the first to hit the market.
- As KFC continued to grow in China, they realized that if they were going to continue to thrive, they would need to adapt to local tastes. Their first new restaurant locations kept true to the classic KFC menu and tastes, but they saw the demand in the market for a more localized taste to the KFC classics.
- Instead of bringing in managers from elsewhere, they decided to train and implement store managers that were local - this helped the company to understand the local culture, and also helped them know where to open markets outside of the large cities.
- KFC set standards for not only their customer service, but also their suppliers and store cleanliness, which Chinese citizens weren’t used to back when the first KFC was opened.
- KFC decided to expand in smaller cities and towns, rather than just focus on the large metropolises like their competitors did.
- KFC in China realized they could capitalize on other meals during the day, thus began the introduction of KFC’s breakfast menu.
- On top of the technological ways that KFC added to order, they’ve kept on top of the trends with their consumer base by releasing their own phone.
- Aside from smart phones and AI enabled order predicting, KFC in China has released some odd things that their consumers seem to enjoy.
- Most people quite enjoy seeing their favorite celebrity advertising a product, and if it wasn’t a proven method, then companies wouldn’t continue to do it. KFC in China is no different, having teamed up with a popular boy band among other local celebrities.
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Top 10 Untold Truths of KFC in China
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