How do you best partner with a subleasing optometrist? In this video, I’ll review the top dos and don’ts of partnering with your subleasing optometrist based on experiences I’ve had working with numerous optical store managers.

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Video outline:
0:00 Introduction to dos and don'ts of partnering with a subleasing optometrist
0:15 Do get to know the optometrist and their team
0:36 Do ask how you can best support the optometrist and their practice
0:51 Do listen when they provide you with constructive feedback
1:05 Do check in with the subleasing optometrist routinely
1:24 Do proactively look at the schedule to see where holes can be filled
1:40 Do work with the optometrist and their team to ensure office supplies are up to date
1:58 Do partner with the optometrist on local marketing
2:18 Don’t make assumptions
2:38 Don’t pressure the subleasing OD’s employees
2:57 Don’t cause drama between the doctor and the retail side
3:15 Don’t undermine the doctor’s authority
3:38 Don’t ignore the challenges they’re facing
4:02 Don’t expect the optometrist to accommodate every walk-in request
4:54 Don't put off until tomorrow what you can do today

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About this video - The relationship between a subleasing optometrist and an optical store manager can make or break the patient experience. It can also significantly impact the success of both parties. In this video, Dr. Ryan Corte highlights things for optical store managers to consider AND avoid when partnering with a subleasing OD.

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