In this video, I discuss the importance of language targeting in Google Ads campaigns. It is advisable to primarily use English unless a significant portion of your audience speaks another language, like Spanish, and you can create ads in that language. Google can translate ads, but writing in the audience's language helps. Showing ads in multiple languages can expand your target market, but performance might suffer if ads aren't tailored. Stick to English unless there's a compelling reason to add another language.

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