Chris Hughes is the founder of Artifact Bag Co., where he designs and manufactures canvas and leather goods in Omaha using the artisanal method and the finest materials.

Much of Hughes' life has been spent failing in the pursuit of a conventional career path. However, he has been successful at day dreaming, exploring rabbit holes, collecting long tail interests, and learning things the hard way.

Hughes' designs have been featured in New York Times, Esquire, GQ, Garden Design, Gizmodo, Uncrate, Popular Mechanics, and Inc.

In his talk, Chris Hughes explains how daydreaming is a critical part of his business planning. Can you prepare for every possible scenario?

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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