In this June 25 webinar from Americas Market Intelligence and Echo MR, the companies share the results from a recent study of more than 2,000 consumers in Brazil, Mexico and Colombia. Conducted in a little over a week, this study not only offers marketing professionals insights into Latin American consumer behavior during the COVID-19 crisis, it highlights how experienced researchers can produce quick yet insightful studies to help companies understand rapid changes in the market, given the continual developments in the COVID-19 crisis. Approaches like the one behind The New COVID Consumer in Latin America will be crucial in helping companies adjust and fine-tune their messaging and tactics as needed, while also uncovering new opportunities with their customer base. Highlights of the video include:

02:46 AMI background and capabilities

05:23 How AMI market intelligence helps companies

06:21 AMI market intelligence services tailored to the COVID-19 crisis

07:50 Echo MR background and capabilities

12:19 Current impacts of COVID-19 in Latin America

18:42 Survey methodology

19:35 5 segments among COVID Consumers in Latin America

22:59 The heavy toll of quarantines in LatAm consumers

25:14 Emotional outlook of consumers and what it means to marketers

32:41 Key results: effects on purchases, purchase intentions and more

41:22 Purchase intent for 2020

43:07 Study conclusions'

46:56 Q&A with audience


To find out more about how AMI can help your company with a quick market snapshot study to help you understand shifts among your Latin American customers, visit [ Ссылка ] and contact us to explore this further.

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