In today’s episode of The Friday Podcast, Norisa Saifuddin talks about true leadership, balancing work and family, and what it actually means to create a powerful story that can drive collective movement through YouTube.
Norisa Saifuddin is a Senior Vice President of Marketing Communications at Bank Central Asia (BCA). Alongside her demanding professional role, she is currently pursuing her master's degree and is a mother of three! This showcases her dedication to both personal and professional growth, alongside nurturing a family. Her passion and commitment highlights her unstoppable drive as a women leader.
She played a key role in BCA's "Don't Know? Kasih No!" campaign, which aims to combat cybersecurity risks for Indonesians. The initiative is not just a promotional effort, but a movement that encourages people to protect their personal data and information by being cautious about suspicious activities.
Leveraging YouTube's extensive reach and diverse content formats, including the popular short-form video favored by 91% of Indonesians, the "Don't Know? Kasih No!" campaign effectively conveyed its message across demographics and ultimately earned BCA the "Force for Good" award at the YouTube Works Awards Southeast Asia 2024.
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0:00 Introduction
1:01 YouTube Works Awards
3:33 Hidup dengan strategi
9:16 SVP BCA | Panggilan untuk memberi yang terbaik
17:27 Building the right team
19:39 Female Leaders
27:45 Mencintai apa yang dikerjai
31:23 Don't Know? Kasih No!
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