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What is marketing mix modeling?

Do you have the insights to adjust your marketing spend accordingly?

In this video, the user gets a rough idea on the issue at stake.

The fragmented media landscape makes it difficult to reach end-users.

With the GfK's Marketing Mix Modelling software, you will be able to answer some of the following questions:

- How are you able to know how to run the right campaigns, on the right channels?
- How can you understand the impact these campaigns are having on the marketing spend and ROI?
- Additionally, what is the impact that in-store promotions do have on your marketing mix?

Using advanced measurement techniques to track the fragmented media landscape that users use every day, in-store promotion tracking and proprietary data sets (GfK's Point-of-Sale's data), GfK Marketing Mix Modelling can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.

Optimize the return on investment of your spend by using GfK's Marketing Mix Modelling software.

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