Growth expert Guillaume Cabane, former VP of Growth at Segment, explains how he thinks about email, data, and live chat to drive growth at his companies.
The Highlights:
[1:20] The main problem in B2B
[3:19] How a person’s cognitive load impacts website experience
[6:33] The formula for a personalized experience
[17:15] The main goal of email engagement
[19:00] IP : Email match rate
[20:52] How to use your collected data
[21:15] The growth strategy behind email
[26:00] Leverage live chat to reduce the friction from your email to your website
#marketing #growth #personalization #Drift
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