There are many many people who always tell you, live below your means. Well that's not a Rich Dad philosophy either. I think if you live below your means and if you're poor already, you live below the means your spirit dies. What the Rich Dad company is really about is how do you improve your spirit by increasing your financial intelligence or your financial IQ?
Instead of living below my means or what most people have as a J-O-B, a job, can only work so hard so my goal, my wife's goal every single year is we increase our assets. We buy more rental property, we invest in oil, gold stocks that pay dividends and all this. Every year our income or our cash flow keeps increasing.
Every year our goal is not to get a higher paying job, our goal is to keep increasing our assets. Now another thing too is people say, "But what about the nice cars and all that?" The way I get rich is this, I buy assets first, liabilities second. Let me give you an example.
Few years ago I wanted a new Porsche, so let's say this is the Porsche here. My wife says, "You can have that Porsche, it's a liability but you can have it as long as I first invest in an asset." A long time ago I invested a few thousand dollars in a mini storage in Austin, Texas and every month the money for that investment comes in and it paid off my Porsche.
Today I don't have any debt from my Porsche. I still have my Porsche, still have all this time. I still have the investment and I still have my cash flow. That's one of the [inaudible 00:01:28] don't live below your means. We say at Rich Dad, increase your means and you can have anything you want. We want you to have all the wonderful things this world has to offer and that's what makes the Rich Dad's company philosophy a little different than the rest.

Best known as the author of Rich Dad Poor Dad—the #1 personal finance book of all time—Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to makes changes in our lives, take control of our financial future, and live the rich life we deserve.

With perspectives on money and investing that often contradict conventional wisdom, Robert has earned an international reputation for straight talk, irreverence, and courage and has become a passionate and outspoken advocate for financial education.

Robert’s most recent books—Why the Rich Are Getting Richer and More Important Than Money—were published in the spring of this year to mark the 20th Anniversary of the 1997 release of Rich Dad Poor Dad. That book and its messages, viewed around the world as a classic in the personal finance arena, have stood the test of time. Why the Rich Are Getting Richer, released two decades after the international blockbuster bestseller Rich Dad Poor Dad, is positioned as Rich Dad Graduate School. Robert has also co-authored two books with Donald Trump, prior to his successful bid for the White House and election as President of the United States.

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