The Africa Cup of Nations, or AFCON, is the pinnacle of African, pinning the continent's 24 finest teams against one another in a month-long festival of football, full of colour, vibrance, and the most remarkable underdog stories.
And yet, it is routinely portrayed as either an inconvenient mid-season distraction to the likes of the Premier League and the Bundesliga in the West, or even as a farce, blighted by corruption, scandals, and amateurism.
In this video, HITC Sevens takes a look at where those stereotypes come from, why they are so persistent, and how they're causing football fans to miss out on some of the greatest entertainment and storylines that the sport has to offer.
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