If we said that the size of your email list is more important than the number of social media followers you have, would you believe us?

Well, despite its image as a communications channel that is less relevant in the age of social media, every artist Disc Makers CEO Tony van Veen speaks to – and every music marketing expert – tells him that email is their single biggest revenue-driving channel! Whole books have been written about effective email marketing (read one!), so he can only scratch the surface in this week’s short 6-minute Indie Music Minute. But since email is so important, Tony wanted to share with you some of his favorite tips for getting fan engagement and sales from your email marketing.

Remember, writing email is not something to fear. Heck, you write songs! So go ahead, put on your creative writer’s hat, and start having fun with email… and the sales will follow.

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