Michelle Benfer, Senior Vice President of the Account Payable and Account Receivable Product Lines for Bill, discusses the rule of 40 and the importance of balancing profitability and growth in a sales organization. She emphasizes the role of revenue operations (RevOps) in driving productivity and recommends tying RevOps bonuses to productivity benchmarks. Benfer also highlights the need for strong sales enablement to support the sales team and shares insights on hiring and coaching effective sales managers. She concludes by discussing the challenges of running a sales team in 2024 and the importance of balancing profitability and growth.
