Arnold Jacobs discusses his use of behavioral and learning psychology. "Everyone is a psychologist" said Jacobs. Dr. Sheldon Kirshner (doctor of psychology) confirms that Mr. Jacobs used psychology in a masterful way in his teaching. Motivation is key to achieving goals. Go for the study of products (sound), not machine systems (muscles and and embouchure). Special thanks to Prof. M. Dee Stewart for his presence of mind to arrange the Q&A format from which this episode has been drawn.
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