Eugene M. Schwartz started in mail order as a delivery boy in 1949, became a junior copywriter before the end of that year, a copy chief in 1951, and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants. His book, Breakthrough Advertising, is considered a classic.
