Land Rover intends for the Range Rover to be the most capable and luxurious SUV, and the pursuit is deemed to fail if efforts are not directed at a fully-electrified carriage. The British icon would also have to protect its business equally from legacy brands and startups like Rivian, Lucid, and Polestar that are younger than the iPhone and are proving that customers are comfortable up to coughing up six-digit figures for luxury, performance, and off-road vehicles from unknown marques.

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