Armed with smartphones and armies of faithful fans, these 50 social media sensations are building fortunes by redefining the rules of entertainment, advertising, and stardom.
Social media has created a shortcut to celebrity fortune and fame. The eight-figure paydays once reserved for box office idols, stadium-filling singers and G.O.A.T athletes now flow to young influencers broadcasting their lives via smartphones. Welcome to the age of the selfie-made millionaire.
Creators including Jimmy “MrBeast” Donaldson, Charli and Dixie D’Amelio, Khaby Lame, Hudda Kattan and Felix “xQc” Lengyel are harnessing Instagram, Tiktok, YouTube, Snap and Twitch to bring home annual earnings of $10 million and beyond.
The inaugural Forbes Top Creator list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks to earn $570 million in 2021 alone. Their average age is just 31. Next year’s windfall stands to be significantly richer as popular personalities shift from influencers to owners, using their massive reach to start their own ventures—clothing lines, beauty empires, TV series and fast food chains.
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