What you’re currently hearing originally went live to the world on June 5, 2019, but it was never shared on YouTube. Can you believe? To alleviate this travesty, The PPC Den Podcast is proud to present this special episode from the archive. Please enjoy.
Note: Some of the information in this episode is likely dated. That’s the nature of Amazon Advertising! It’s always evolving. Check out the links below for more up-to-date information.
*
In the 28th episode of The PPC Den, Mike and Brett discuss the process of Amazon's algorithm that notes exactly what your product is and that searches to display your ads and listings on. Indexation makes sure your listings are properly indexed for highest traffic and most relevant keywords essential for both PPC and organic performance. Listen as they cover the bases, including how to index your listings for certain keywords, where to focus your efforts, where to have caution, and what to expect. We'll see you in The Badger Den!
Episode Highlights
1:53 Intro on indexation
2:58 How indexation works on Amazon and why it’s important
12:45 How a good ad quality score helps your CVR
14:55 How Amazon reacts to the quality of a product’s indexation
16:16 Tip #1 on optimizing indexation
18:45 Using reverse ASIN look-up tool for newer listings
Resources and links:
-- How to Get High Quality Product Reviews on Amazon: [ Ссылка ]
-- Using Reverse ASIN on Your Own Product: [ Ссылка ]
-- Amazon PPC Guide: The 12 Point Comprehensive Course (2020 Update) : [ Ссылка ]
-- Amazon SEO Guide: [ Ссылка ]
-- Get Ad Badger Amazon PPC Software: [ Ссылка ]
-- About Ad Badger’s Amazon PPC Managed Services: [ Ссылка ]
-- Want to learn with us? Let’s be friends: [ Ссылка ]
-- Have a question for the show? Leave us a voicemail at [ Ссылка ]
If you enjoy this content, please ‘like,’ subscribe, and share with your friends.
Every episode of The PPC Den is available wherever you stream podcasts.
Find show notes and long format articles at [ Ссылка ]
About The PPC Den Podcast:
We are the humans from Ad Badger, an Amazon Advertising software and service-based company dedicated to learning as much as we can about Amazon PPC, sharing as much of it as we can, and trying to build the very best campaigns that we can.
We believe in advanced strategy, hard work, and honesty. If there is a better strategy out there we didn’t consider, we’re not afraid to discuss it. We want to be your source for all things Amazon Ads. Join us and become part of the discussion.
