After a week off of Demand Gen Live, Chris and Megan were back last night for the Tuesday evening installment where they covered the following topics:

-A big shift in B2B Search (SEO/SEM) dynamics
-Is the MQA the new MQL?
-Breaking down what happens when Marketing crushes their pipeline goals & sales misses quota by 50%
-Word of Mouth is driving a lot of business for you that you don't recognize
-Why the entire GTM motion should have some shared goals
-Ungated content and the attribution dilemma

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Refine Labs is a demand accelerator for B2B SaaS companies. We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We accelerate demand momentum by focusing on the metrics that matter and empowering marketing teams with our proven strategies - creating an efficient demand engine that becomes your competitive advantage.
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