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Trust, as you know, is a core ingredient to building a strong working relationship.
However, if you want to earn someone’s business and keep it, you must establish authority as well.
The first time you call a prospect for the first time, you likely haven’t given them a good reason to care about you and what you’re saying. They’re likely asking themselves:
“Who is this person?”
“Why should I believe anything they say?”
Do they...
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