The laboratory can be one of the top income generators for the hospital. Leveraging the Laboratory: Generating Revenue and Capturing Market Share will address the current forces that are shaping and impacting health care providers, explain the changing role of the laboratory and the evolving needs of providers, and discuss how to leverage the laboratory to capture market share and increase revenue. The remaining agenda will focus on the laboratory outreach program as a critical component of health system integration and provide a practical approach to developing, implementing, and growing a successful outreach program.
