Join us in an insightful episode of the "Change is Possible" podcast as we sit down with Marni Allen, the accomplished Chief Marketing Officer at Bioniq and one of the Forbes UK 50 Women to Watch in 2022.

In his engaging conversation, Marni delves into her extensive marketing journey, sharing her wisdom on consumer centricity and its pivotal role in today's marketing landscape.

Whether you're a startup founder, a marketing professional, or someone contemplating a career shift, Marni's experiences and advice offer valuable perspectives. If you ask yourself these questions:

- Why a marketing career?
- How to start a marketing career?
- Which marketing career is right for me?

Tune in for a candid discussion filled with actionable takeaways on navigating the ever-evolving world of marketing, consumer relations, and career growth.
- Marni Allen's Career Insights: Explore Marni's successful career path in marketing, from its beginnings to her current role as CMO.
- Consumer Centricity: Discover why a deep understanding of consumers is fundamental to marketing success.
- Career and Job Changes: Marni discusses how to approach career transitions, including leveraging the critical first 90 days for impactful results.
- Personal Branding: Learn from Marni's experience on the importance of building a personal brand and how it can unlock new career opportunities.
- AI in Marketing: Get Marni's take on how AI is revolutionising marketing, especially in data analytics and personalised strategies.
- Corporate vs. Startup Experience: Hear about the distinct differences and unique challenges of working in a startup environment compared to a corporate setting.
- Advice for Startup Founders: Key insights on understanding your consumer base and fitting your product into their lives.
- Marketing Career Tips: Essential skills for a thriving career in marketing, including consumer psychology, data analysis, and the value of mentorship.
- Mid-Career Marketing Transition: Guidance for those looking to shift into a marketing career later in their professional journey.

Chapters
00:00 Introduction and Background
02:03 Why Marketing career - what drew Marni to this field
05:18 Career Transition: Hotel Industry - MBA - Marketing career
10:20 Consumer Centricity in Marketing
18:50 Qualities for Success in Marketing
20:42 How to make your voice heard
24:11 Approach to Career and Job Changes - First 30, 60, 90 days strategies
28:51 Transition from Corporate to Startup
35:57 Building Personal Brand and Recognition
40:26 Impact of AI on Marketing
46:19 Finding Fulfillment in Your Career
47:26 Consumer Understanding for Startup Founders
50:50 Is marketing career right for me - advice for those who want to develop in this field
52:30 Transitioning to a Marketing Career Mid-Career

Remember to subscribe to Change is Possible podcast for more enlightening conversations on career development and professional growth. Share your thoughts and experiences in the comments below!

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